The organizers of ICMC 2017 are inviting contributions from all prospective authors in any aspect of choice modelling as long as they pertain to the development of choice modelling theory or the application of choice modelling in support of the analysis of important societal, developmental or environmental issues. Being the first conference of its kind on the African continent, we encourage African researchers or researchers working on African case studies using choice modelling to consider our conference as their preferred platform of dissemination.