This workshop will discuss the intricacies of qualitative and quantitative data collection.

There have been a large number of innovations during recent years which many practitioners are just not aware of. This lack of awareness can potentially lead to sub-optimal decision making for a crucial practical stage.

Quantitative developments will explore the following aspects:

·         What are the pros and cons of online data collection processes?

·         Can phone approaches be effectively used to capture complex SP data?

·         Why does the public sector typically prefer face to face or online approaches?

·         How can new technology be harnessed effectively in the process?

·         Are there any limits to customisation?

·         Can online data collection be improved through better identification of click-through and other behaviour?

·         What is the experience of using supplementary questions and best-worst techniques to improve the modelling process?

The qualitative part of the programme will look at how new approaches can substantially enhance the designer’s toolkit.

It will aim to explore the following aspects:

·         How can deliberative approaches enhance survey design?

·         Is there a role for online groups?

·         How has qualitative research enhanced our ability to define attributes and communicate hypothetical options realistically?

·         Are there risks of ‘over-informing’ respondents?

·         Why don’t we always undertake a programme of cognitive tests?

·         Is there a role for another qualitative phase after the data collection programme?