International Choice Modelling Conference, International Choice Modelling Conference 2011

Within-respondent testing of geographical framing effects of CE choice sets on WTP for environmental changes

Marije Schaafsma, Roy Brouwer

Last modified: 27 June 2011

Abstract


 

One of the main challenges in modelling spatial choices is the complexity resulting from the availability of multiple alternatives at different geographical scales. This study aims to test geographical framing and substitution effects in stated Choice Experiments. The transitivity of stated preferences is tested by first increasing and subsequently reducing the geographical scale and associated set of choice alternatives in the experiment. Geographical framing effects are tested by comparing estimated choice models for different sized choice sets. Testing these framing effects related to choice set size helps to inform decisions on choice set composition. The results indicate that changing the choice set size has little to no effect on preference parameters and estimated WTP values. Preferences for the choice attributes are found to be complete and transitive. However, the larger choice set is associated with higher error variance, suggesting higher choice task complexity. 

 


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